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Student Projects
| Clubs & Internships
Below are examples of my email marketing, advertising campaigns, event management, and social media experience.
Fall 2019 - Present
Joint Jam
Joint Jam - Organizer
Skills Used
Community Management
Event Management
Social Media
Copy Editing & Branding
Scheduling
Software
Discord
Adobe InDesign
Trello
Team
Goal
Host an event where participants from all the game development clubs in Florida create a video game in under 48 hours.
Twitch Playthrough after Jam Completion | Joint Jam (2023)
While working as a director for UF GDA (now DevLUp Inc.), I collaborated with game development clubs across the state of Florida to host and manage Joint Jam '23, a 48-hour event where you create a video game! I managed volunteers and schedules, found event space, created event language, and designed event branding. I show how it went below!
Preparation
Before the event started, I was a primary organizer on behalf of the University of Florida. Initial brainstorming meetings generated excitement for collaboration between schools, but developments were slow. I took the initiative to help communication flow again by asking the right questions to the right people and following up on the requests I had made. I gently held organizers accountable while producing results myself - like promotional materials, the game jam homepage, and encouragement to my peers.
Insights
Of participants competed remotely.
Of teams submitted a finished game in time for judging.
Increase in participants from the previous year.
Joint Jam '23 was a success. We increased participation and engagement from the previous year. Higher-quality games were submitted, and we learned about our participants! They:
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Enjoy puns and dad jokes
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Desire a community where their work is appreciated and challenged
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Want feedback so they can learn from their bugs and create better games in the future
Immediately after the 48-sprint to create a video game, the organizers streamed playthroughs of the games on Twitch and Discord. During this stream, we concurrently maintained a viewer average of:
48
on Twitch
Twitch Playthrough after Jam Completion | Joint Jam (2023)
35
on Discord
Discord Playthrough after Jam Completion | Joint Jam (2023)
Conculsion
During Joint Jam '23, I created my own game all while scheduling the opening and closing events, and provided brunch at the game jam space in Orlando all while participating in Gainesville. I'm so grateful I was able to enjoy the camaraderie of game development all while supporting other undergrads like myself all across Florida. The organizers and myself collaborated to create a really fun event I am proud to be a part of.
If you like, you can play my Joint Jam '23 game here.
Orangetheory
Orangetheory Fitness - Media Planner
Skills Used
Public Speaking & Presenting
Budgeting & Ad Flighting
Audience Analysis
Data Visualization
Software
Canva
Excel
Google Analytics
Neilson MRI
Team
Myself
Goals
​Budget, target audiences, and find key marketing events throughout the year all while meeting the client's key performance indicators.
Use data-driven insights to persuade Orangetheory Fitness to pick my campaign pitch.
My professor representing Orangetheory Fitness while I present | Zoom (2023)
This was one of the most challenging and rewarding projects of my entire life. I earned a perfect score by analyzing insights about audiences, competitors, and channels (a place to advertise) to help communicate a logical ad campaign in a visualized and digestible way. Every single aspect of my slides was backed by data from Nielson MRI which I read, analyzed, and knew by heart before pitching.
I presented my strategy over Zoom to my professor, Kevin VanValkenburgh, who actually worked on the real 2021 Orangetheory Fitness campaign. He chose to ask questions throughout, and I had to be ready. I was well-rehearsed, not reading my slides, and had the perfect balance of information within my pitch deck.
Flip through my pitch below to see both a competitive and audience analysis, strategic flighting on my suggested channels, and a budgeting flowchart throughout the year. A recording of the live pitch is available upon request at morg.schafer@gmail.com.
Lastiger Center
Lastinger Center - Communications Intern
Skills Used
Project Management
Media Pitching
Graphic Design
Web Development
Content Marketing
Software
Google Suite
Excel & Microsoft Teams
Adobe Suite
Canva
Team
Goals
Learn office dynamics, collaboration tools, and time management from my team while improving my professionalism.
Maintain clear messaging and branding for the 40+ Lastinger Center products and services.
Lastinger Center for Learning Communications Team | September (2023)
In January of 2023, I got hired as a communications intern at the Lastinger Center for Learning. I gained opportunities to work in web design, internal and external communications, graphic design, email marketing, public relations, and so much more.
Below is some public work I have done and can share with you, but the most valuable part of my experience so far is the amazing team I have been able to work alongside and learn from.
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